Anyone can take a picture...

...but not everyone can capture the decisive moment to make an image come to life. I've been photographing for 16+ years. Determined to learn how to make photos look like the ones in the magazines, my journey has taken me from sports photography to weddings to commercial shoots and I don't plan on stopping.

Photographing commercial content and more, including headshots, product, lifestyle and more.. I deliver clients the best content for their business to aid on specific campaigns, or building their online presence. From project ideation to final delivery, I walk step by step with my clients to ensure the highest quality content for their company.

Knowing your audience is key to making great content, but in order to do that you also have to know yourself. Are you ready to dive in?

Experience

Creative Director & Marketing Manager

Cali Raised LED May 2020 - June 2022

Develop and execute captivating videos and photography that document the multiple facets of the aftermarket, manufacturing, off-road automotive. Supervised a two-person marketing team and developed multiple marketing campaigns to help foster new customers and retain existing customers.

Produced, directed, and edited all content for all channels including social, email, and web. Managed and grew multiple social media channels year over year. Re-branded the entire

e-commerce site from design to product descriptions.. Created an influencer sponsorship program and organically expanded reach within the community.

Researched, planned, and executed all marketing strategies, budgets, and content campaigns for e-commerce site, social channels, and email marketing. Re-branded website, and built branding guide and marketing strategy. Created and implemented loyalty and SMS program with an engagement rate of 70% and over 6,800 subscribers in 90 days. Captured photo and video for all social and web channels, including product launches and educational, community growth focused video series. Identified effectiveness and impact of strategies with and optimized accordingly.

Freelance Photographer & Videographer

2015 - Present

Contract Designer

Walmart Corporate Bentonville, AR - LearfieldIMG, Dallas Texas

August 2019 - May 2020

Walmart Private Label Packaging Design Assistance to Senior Creative Team. Managing high volume packaging design creation for private label brands including Better Homes & Garden, Mainstays, & Expert Grill, while maintaining brand standards and following guidelines. Contracting as a designer for Learfield IMG with Fortune 500 clients, aiding in packaging design ad layout, and editing of various marketing materials for print and digital campaigns. Additional designs for sports properties include signage, logo creation, and mock-ups.

Collegiate Licensing Coordinator & Graphic Designer

LJ Apparel, Fayetteville, AR • August 2018 - May 2019

Managed the development of an emerging internal brand with a new customer base. With new photography and branding utilized through Facebook and Instagram, sales increased from $1,200 to $25,000 per month. Responsible for creating catalogues; from photography to design to final print. Licensed over 400 designs across 32 contracts, including the Dallas Cowboys, for seasonal release in 3 months. Facilitated product development of additional collections targeting multiple sales territories.

Content Creator & Customer Relations

Best Sign Group, Rogers AR | October 2016 - September 2018

Creation of graphic artwork including logo design, branding development, and 3-D interior design to be produced as signage. Managed up to 50 clients per week designing signage andd branding products. Responsible for artwork ideation, creative briefs, project timelines, profit reports, and production files.